Digital Marketing Specialist
Caleb Areh
Email Marketing · Sales Funnels · Facebook Ads
I build the systems that turn a cold visitor into a paying customer: funnels, email sequences, and ads that are set up to actually run on their own.
The person behind
the conversions
I'm based in Lokoja, Nigeria, and I've spent the last couple of years building sales funnels and email systems for online businesses. Not theory — actual opt-in pages, actual SMTP setups, actual campaigns that had to hit inboxes and convert or the client would notice.
Most of what I do starts before someone even sees an offer. Get the lead in, get the deliverability right, then write the sequence that gets them to buy. I'd rather build something that keeps working after I've moved on than babysit a campaign manually.
Nobody handed me a syllabus for any of this. I learned funnel building, email automation, and video editing by doing it, breaking things, and fixing them. Looking for a remote team where that kind of hands-on instinct is actually useful.
Skills & Expertise
What I've Actually Done
- Built sales funnels from scratch on Systeme.io and WordPress: opt-in page, thank-you page, checkout, all wired together.
- Wrote and ran email campaigns with automated nurture sequences. Watched the open and click numbers, adjusted what wasn't working.
- Set up SMTP delivery so emails land in the inbox, not spam. This part is unglamorous and most clients never think about it until it breaks.
- Ran Facebook ad campaigns. Picked the audience, wrote the copy, checked performance daily, killed what underperformed.
- Edited marketing videos in CapCut for Reels, Facebook, and X. Short-form, fast cuts, made for scrolling thumbs.
- Made posts, graphics, and captions for personal branding and client accounts across Instagram, Facebook, and X.
- Connected WPForms to email platforms so a new lead triggers the right follow-up automatically, no manual step in between.
Selected Projects
Full funnels on Systeme.io and WordPress: lead capture page, thank-you page, follow-up sequence, built for digital product launches.
Multi-step sequences across Mailchimp, Brevo, and MailerLite. Each email earns the next open instead of just reminding people I exist.
Audience research, ad copy, then checking numbers every day and cutting what's not converting. Less guesswork, more watching the data.
CapCut edits built for Reels, Facebook, and X, paced for people who'll swipe away in two seconds if it's slow.
A clear offer, proof someone else bought it, and one obvious next step. No ten competing buttons fighting for the click.
SMTP and deliverability work: SPF, DKIM, sender reputation, the stuff nobody notices until their open rate quietly tanks.
Got Something to Build?
A funnel that needs building, a list that needs nurturing, an ad account that's bleeding money for no reason. Tell me what's going on and I'll tell you honestly whether I can help.